When it comes to the product information you map onto your product catalogs, the more the merrier. Comprehensive data is key. But…
Whether you are looking to create your very first print catalog or you’re a veteran of the process, there are certain aspects…
From the outside looking in, writing catalog copy is pretty straightforward. “What’s so hard about it? All you have to do is…
When it comes to creating catalogs—whether it’s print, online, or digital varieties—there is still a lot of confusion from beginners when it…
By now, you’ve probably seen some examples of digital catalogs (also called “Flip Books” or “Flipping Books”) on some of your favorite…
The Benefits Of A Master Database They say knowledge is power. Well, information (data) is money. If you are keeping your precious…
Color Them Wonderful… Colors play an important role for all of us, both in our personal and business lives. Whether it’s in…
Don’t Sign That Form Just Yet! We discussed elsewhere how a well-designed PIM system is one that efficiently and logically helps you…
Trying to find the right print catalog software system can be a fairly daunting task. It isn’t like purchasing “Word” or “Photoshop”,…
“Steve” manages a small camera business that has successfully acquired a highly-knowledgeable sales force, a wonderful inventory of products, and a loyal…
